About Blue Lion

Blue Lion Beer is the brainchild of the Singapore and German offices of the Shriro Group, which has more than 3,500 staff in 15 markets across 4 continents. A family owned business with more than 100 years of history, the Shriro Group owns businesses in diverse industries, from imaging, sportswear to technical equipment.

The idea of crafting a German brew customised for the beer-loving Asian palate emerged when Singaporean and German office colleagues were having a company dinner…

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Story of Blue Lion

A victory brew of a great Bavarian legend

Blue Lion Beer has a legendary history well-known throughout Germany. On the coast of Bavaria, a thriving town surrounded by a lush natural scene, was proudly protected by their own military force in royal blue. They had a budding society of creative souls that made their town well-known. […]

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A great beer with great company
makes every day worth
celebrating